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About us

We are a team of 5 design engineers from Imperial College London passionate about the future of the fitness industry, with experience at the likes of Dyson and Amazon.

We leverage our technical, creative and strategic expertise to create fresh perspectives on the look and feel of data, helping athletes of all experience levels unlock the true potential of their workouts.

Meet the team

Shafae

CEO / CTO
Strategic mastermind with a forte for technical development.

Alfie

CCO
Graphic design & UI guru - Adobe CC is his passion.

Andy

COO
3d powerhouse and the oil of the NXT LVL machine.

Dan

CWO
Web dev. / UI extraordinaire - this man dreams in HTML.

Molly

CIO
Data wizard and resident insight wordsmith.

Our mission

Body image

As a mix of recreational, national and international-level athletes, we have all struggled with defining progress and measuring our improvements over time.

proteus effect

That’s why we want to embrace fitness as a journey, focusing on your overall well-being, rather than just aesthetics. Health is more than just how you look so we aim to focus on encouraging and celebrating self-improvement of any form.

we are in this together

NXT LVL bridges the gap between your physical workout and the digital world through existing fitness wearables, enabling you to earn rewards for hitting your milestones, and connecting you to the metaverse like never before.

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